An often quoted adage (that’s not actually in the Bible) with one little word change to make it apply to what I want to talk about today.
If you are a published author, one of the smartest things you can do when it comes to marketing and promotion is to be a squeaky wheel without the annoying squeak.
In other words, how can you politely keep yourself on the publicist’s radar without coming across as disappointed, demanding, or annoying?
One thing Lindsay and I have been working on with our clients is our weekly or bi-monthly reports of what the author is doing to promote their recent release.
It’s a great way to constantly be having a dialogue with the in-house publicist. All the publicists we’ve worked with have been really appreciative. It allows them to talk about the author in the next meeting, maybe even spotlight something cool the author has done, and it often helps the publicist make requests on the author’s behalf.
So take a moment to think about the last time you sent your in-house person a lovely report on all the amazing blog appearances, local signings, conference events, etc. you’ve been doing?
Never too late if you have some nice summaries to share—even if your book isn’t a new release.
This is just part of the reason that together, Mari and I were able to revive interest in her Blood Coven series and get that fourth book under contract. We constantly kept Berkley in the loop on all the things Mari was doing for those books.
Read the whole post, and a related post on why you should never give up on your books, even if publishers seem to.