SCBWI has just released a fantastic new publication for members, called (appropriately), The Book.
Not only does it contain items of relevance and interest to our collective pursuits in writing and illustration, formatting, submitting and the like, it is also their marketing guide. At 300 pages, it has pretty much everything you ever wanted to know about creating books for kids. And then some!
How can one obtain this magnificent tome? Members can download it from the website for free, or request a hard copy (which will set you back $5 in postage).