From his blog:
1. What is The Big Idea?
It’s a feature presented here on Whatever, up to twice-weekly, in which authors discuss their latest books, to the delight and edification of Whatever’s up to 45,000 daily readers.
2. Why would I (or the writer I represent) want to be part of it?
Because Whatever readers love books (hey, they’re visiting the blog of a professional writer), there’s lots of them, and because The Big Idea feature is linked to all over the Internet, drawing in readers from elsewhere — all of whom like hearing from the author what it is that makes their book so damn interesting. As Leverage television show writer John Rogers recently wrote:
[T]his series of blog posts… has allowed me to discover more fine new fiction in a year than all the online reviews I’ve plowed through in the five previous.
Read the rest.
Thanks to Val Serdy for the link.