Promote your book on John Scalzi's blog

He has 45,000 daily readers at Whatever, and he outlines what you need to do if you'd like to write a featured blog post.

From his blog:

1. What is The Big Idea?

It’s a feature presented here on Whatever, up to twice-weekly, in which authors discuss their latest books, to the delight and edification of Whatever’s up to 45,000 daily readers.

2. Why would I (or the writer I represent) want to be part of it?

Because Whatever readers love books (hey, they’re visiting the blog of a professional writer), there’s lots of them, and because The Big Idea feature is linked to all over the Internet, drawing in readers from elsewhere — all of whom like hearing from the author what it is that makes their book so damn interesting. As Leverage television show writer John Rogers recently wrote:

[T]his series of blog posts… has allowed me to discover more fine new fiction in a year than all the online reviews I’ve plowed through in the five previous.

Read the rest.

Thanks to Val Serdy for the link.