YA and MG author Eric Luper (Jeremy Bender and the Cupcake Cadets, HarperCollins/Balzer + Bray, May 2011) is such an author, with a knack for coming up with creative ways to get out the word about his books.
Eric shares about promotion (radio and t.v. coverage, book signings, cross promotion, and working with indie bookstores). Good article to check out!!