Wednesday, July 22, 2009

Ebook Releases: Thoughts from a Publisher

Booksquare has this post from Dominique Raccah, Publisher and CEO of Sourcebooks, explaining how one publisher looks at e-books and considers the timing of their release.

We are at the beginning of model building. If hot frontlist titles are to be available in e-formats, they need to be priced by the publisher, at a reasonable discount from the hardcover retail price (to take into account the devaluation of eformats). I am totally open to that. But that’s not an option currently available. I think people may be willing to pay the premium to have the new new thing, or they may want to wait until the price falls with the trade paper edition, at which point the e-book price should be adjusted and $9.99 may make perfect sense.


No comments: