Tuesday, March 26, 2013

Zoinks! Four local YA authors blaze a promotional trail!

From left: Beaudoin, Brockenbrough, Emerson, and Patrick. Reprint courtesy of M. Brockenbrough.

It seems we are in the midst of a sea change in how authors promote their work. A stellar example can be found not too far from home, as four local YA authors have taken a novel approach to promoting their work––with a grassroots tour called You Are Next, a whirlwind blitz that has rocked the West Coast and shaken the very idea of the Author Appearance to its core. The prolific quartet of writers includes Sean Beaudoin (The Infects), Martha Brockenbrough (Devine Intervention), Kevin Emerson (The Lost Code), and Cat Patrick (Revived). This group has been there, done that in Portland, San Francisco, Vegas, and this weekend in Disneyland, as part of the YAppiest Day on Earth event, which will bring numerous YA novelists and their legions of fans together, and which marks the culmination of the You Are Next tour.

In a recent feature article in Publisher's Weekly, this gang got a well-deserved spotlight for their innovative approach to promoting their work and connecting with their readers.

What will this outfit do next? They're extremely good-looking, charismatic, have a bunch of books under their collective belts, and pretty much create a ruckus wherever they go. Whatever they have planned, it's going to be wild.

Here's to the future of this amazing assemblage of talent, and to many more novels from each!

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